GRASSROOTS & ELECTRONIC ADVOCACY

Broadening the Base Through Grassroots
Its one thing for a jaded legislator to hear from a familiar lobbyist, but quite another to hear from hundreds or thousands of constituents calling, writing letters, faxes, and emails. 

That’s why when traditional direct lobbying and public relations tactics fail to influence legislators, opinion leaders, etc., a coordinated grassroots campaign is often the only way to apply the needed pressure to achieve your goal.

At Advocacy Solutions, we are experts in assembling and managing large grassroots and grasstops coalitions of voters, consumers, and business leaders.  Through a constant flow of grassroots communications, we make sure that targeted legislators and opinion leaders are aware of their constituents’ position on an issue.

Multiplying the Power of Traditional Grassroots Through Electronic Advocacy
Traditional grassroots campaigns are often limited in size and scope due to the difficulty of managing and communicating with large and diverse coalitions of supporters.  In other words, a coalition can only grow so large before you have trouble coordinating activities and keeping all members on message when communicating with targets.

Electronic advocacy combines supporter contact databases, email action alerts, and web-based advocacy portals into a single integrated communications and advocacy tool.  At Advocacy solutions we know how to harness the power of electronic advocacy to exponentially multiply the power of your traditional grassroots assets.  We don’t just sell you a software solution, we actively work with your organization to define goals and targets, recruit supporters, and mobilize them to Be Heard!

Benefits of Electronic Advocacy
Member Management
Organizations can drive potential supporters to a web-based advocacy portal where they can enter their contact information and what issues they are interested in. This information can then be used to personalize the web portal and all communications with individual coalition members. Once the database has been populated, field managers can sort members by geographic location, interest, number of actions a member has taken, etc. in order to craft the most effective action alert for a given issue.

Targeted Messaging
Using custom lists drawn from the member database, coalitions can send customized email newsletters and action alerts to supporters.

One Click Advocacy
Using email action alerts, organizations can direct members to a customized advocacy portal where supporters can instantly take action by emailing, faxing, or calling targeted legislators/opinion leaders. Letters to lawmakers and talking points can be predefined or left open for editing by supporters.

Tracking
All member actions can be tracked. Within hours of sending out an action alert, you can know what percentage of your supporters opened the message, clicked on a link, and emailed or faxed a letter to a target. This allows field managers to monitor stakeholder progression and identify an organization’s most passionate advocates.

Grassroots / Electronic Advocacy Case Studies

Healthcare
• Pharmacy Choice Now
• Protect Your Healthcare Rhode Island Coalition

Education
• Connecticut Alliance for Great Schools
• Massachusetts Charter School Association
• Rhode Island League of Charter Schools

Financial Services
• National Home Equity Mortgage Association
• Save New Jersey Loans
• Rhode Island Class Action Fairness Coalition

Telecommunications
• No Cell Tax Coalition